ProcellariEvery template goes through Meta's review before you can use it. Most decisions arrive within 24 hours.
Pick the right category
- Utility: updates about something the customer did — orders, bookings, accounts.
- Marketing: offers, announcements, re-engagement.
- Authentication: one-time passcodes.
Write it well
- Be specific about who you are and why you're messaging.
- Use variables like {{1}} for names and order numbers — and give realistic sample values.
- Avoid all-caps, excessive emoji and vague wording.
- Don't put variables at the very start or end of the message.
If it's rejected
Procellari shows the rejection reason. Edit the draft, adjust the wording or category, and resubmit.